Top 10 Reasons…continued
Lead Generator:
It is the number one easiest way to qualify the perfect client.
Your book will generate leads faster than you can type them into your database. Why? Because it is targeted directly to those you want to pick up. Mixed with the Expert Positioning, you will have a constant stream of people begging you to make sure you keep them in the loop.
Robert Kiyosaki, Author of Rich Dad, Poor Dad, is a great example of this. He wrote his book so that he could sell his cash flow games. He is a perfect case in point. Most people hadn’t even heard of Robert until he wrote his book. Now he positioned himself as the EXPERT.
Next, he used it to generate leads, NOT to mention, making it into a CASH FLOW machine… more about this coming soon.
Next time, we will talk about using your book as an over-glorified brochure. Just like Robert Kiyosaki… stay tuned.
Until then!
Write On!
Find out how to: Write, Publish & Market A HOT How To Book – www.howtowriteandpublish.com
Ask about our One Day workshop. getbooked@shaw.ca
